Back in January Google launched an update that has the potential to decrease your website traffic and limit the number of people who see your sign up forms and subscribe to your email lists.
It was way back in August 2016 that Google warned that they would be punishing what they called “intrusive interstitials”, pop-up forms to you and me, on mobile. With mobile accounting for 60% of site traffic, and since organic search results generate 64% of website visits and a third of people click on the first link, there was concern from webmasters who wanted to grow their mailing lists with sign-up forms.
The good news is that there are several ways to use Mobile-Friendly sign-up forms that won’t lead to a decrease in Google site rankings. By the way, this Google penalty does not apply to desktop users.
Here are Six ways to get around it :
- Embedded Forms
Someone is reading your blog and you want to offer them some extra information right there in the blog. With a contextual embedded sign up form, you can offer just that, just when the user is wanting more information. Keep is short and snappy, just like this this form used by Regina, a blogger and coach for entrepreneurs:The post doesn’t break the flow of the post and is themed to fit in with the blog.
- Header Forms
Hey! Isn’t this just another type of embedded form? Well yes it is, technically, but the placement of a specific sign-up form is just as important as the type of form you use. While pop-up forms have great conversion rates, embedding a form into the header has some additional benefits for mobile users.Just check out this form from The Atlantic:
It only asks for the email address and you can scroll on to the content without interruption. It isn’t intrusive.
- Footer Forms
Similarly Footer Forms are a great way to get conversions. Give the reader something at the end of the content that they can fill-in to get more information. Here’s an example of a form AWeber have at the bottom of their Ultimate Guide to Email Marketing resource:
At this point, having read the content, we can hope that they are in a position to ask for more information.
- Click-to-Open forms
Yes, you can still have pop-up forms with their great conversion rates, but your user has to choose to see them. See how tech innovation and culture site, The Next Web, uses a click-to-open form to remind prospects of their upcoming conference:
- Page-Scroll forms
Many sites allow mobile users to scroll past forms to read the great content below, but you must use some visual clues to get them to scroll down. If your landing page just presents the user with a wash of boxes to fill in they may scarper with a sense of dread.
- Exit-intent forms
Exit-intent forms display when the user clicks to leave your site. The form allows you to still get the benefits of a pop-up but doesn’t interrupt the user’s experience and therefore does not get a Google penalty.These forms work well with embedded forms, if someone doesn’t sign up while reading your great content your exit form can remind them about what great content they may be missing out on if they don’t sign-up.
You can also offer them an incentive, such as extra content, a short course or a free eBook for signing up.