Do you have a product or service that you want to sell online but not sure where to start? Have you been selling on Social Media and want to take the next step to having your own website? Do you want more control over how your product is sold?
I can help.
I have over 17 years experience in creating eCommerce sites. We can have you up and running in days at minimal cost, and then we can either maintain it for you, so you can concentrate on running your business, or we can show you how to do it yourself.
You can have a site with all the features of major companies, but at an affordable price and with a quick turnaround.
Whether you are selling physical goods and need an eCommerce platform or you are selling a service such as a plumber or a local shop, having the right website can reap huge rewards for less cost than traditional advertising.
Over half the searches for goods and services now come from mobile devices such as phones and tablets, so you need a website that looks good on all screens, no matter how big or small. We call this responsive design. Your web content is like water, and your customer’s screen is like a container, your content flows into the container and takes its shape.
There are some internet providers that say you can create your own website on their platform for free, but there are several disadvantages to doing that. You get a “cookie cutter” site that looks like everyone else’s. Most importantly you don’t get a website that is optimised for your business in your locality and there may be little or no SEO.
PPC stands for Pay Per Click. This is when you pay for clicks to your website. It can be a very cost-effective form of advertising because you only pay when someone clicks on your advert or link. On the other hand, if your website is being clicked on by people who have no interest in your service, such as customers in London clicking on a Manchester Plumber’s website, then your money is wasted. If you decide to invest in PPC we can help you all the way.
Why use WordPress?
WordPress is by far the most popular content management system (CMS) in use today. It is used by large and prestigious companies such as UPS, SONY, Vogue, Variety, Top Gear, NASA and by many newspapers such as The Wall Street Journal, The Sun, Metro as well as approximately 75 million other websites.
WordPress started off as a blogging platform and is still used by many for that purpose today, but now it is so much more. It can be used to produce beautiful, functional websites for almost any purpose, without writing any code. This website runs on WordPress.
I can create a WordPress website for your business, and show you how to update it yourself, or I can do it for you.
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SEO or Search Engine Optimisation is about helping search engines to put your page in front of your customers.
SEO stands for Search Engine Optimisation. When a potential customer searches for goods or services that your business can supply a long list of results comes up. If you are not near the top of that list then people are unlikely to click on your website. On the other hand, if you are a plumber that operates only in Manchester there is no point in your website coming up when someone in London googles for a plumber. SEO is about writing the website, using visible and hidden means, to increase the likelihood of your website being put in front of potential customers. You can think of it as a form of free advertising.
Search Engine Optimization
What Google, Bing and other search engines want, is to serve the most relevant pages to their search customers. The pages are ranked using secret algorithms, and the highest ranked pages are shown first.
If you only sell Rabbit Hutches then your website coming up in a search for goldfish is not relevant to the person doing the search, and the search engines don’t want to serve irrelevant pages to their customers. Now if you have a Pet Shop that sells both Rabbit Hutches and Goldfish, then it would be relevant for your site to come up when someone searches for “goldfish”. SEO is a number of techniques, using both visible and hidden means, to tell search engines about your site so they can serve it up to the most relevant potential customers.
Penalising Poor Practices
In the past, people tried to trick search engines into bumping their site up in the results. Things like repeating their product names many times, often having the text the same colour as the background, thinking that this would make their site come up higher in searches, and for a short while it did work, but then the search engines realised this was making them serve up pages that were not relevant to their search customers, so they not only stopped taking notice of such practices, they actively downgraded website that did it.
So SEO is NOT about fooling google or Bing, it is about helping them to rank your website correctly so that it comes higher up in search results. If your SEO is done correctly your website will be served to the most relevant potential customers, and all this happens without you having to pay the search engines a thing.
One-size does not fit all
If you use a free website creator for your local plumbing business, you might select a “Plumber” template, and they may include some SEO relevant to a plumbing business, but it is unlikely to be specific to your business. You probably want your website to come up in searches for your town, and perhaps the surrounding towns, but not for people that are 200 miles away. On the other hand, if you are selling something that is only sold by Mail Order, and you ship throughout Europe, you don’t particularly want your website to be shown only to local customers, you want it to be shown throughout Europe, but not to the USA for example.
We will create your website with SEO best practice, so it works for you better.